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Rechargeable gift card
Gift card are slowly replacing the traditional
gift certificate and credit notes with very interesting features and
benefits for the retailer.
With such services, you reduce fraud related
to gift certificate and you get to keep the money in your store until
the customer uses it. It is an excellent way to promote your store at a
very low price.
For the holidays and beyond:
Who said gift cards were just for the
holidays? Not so, according to nearly 66 percent of adults who indicated
they would like to receive a gift card for another occasion or
celebration. In fact, 81 percent of consumers purchase gift cards for
birthdays while only 67 percent bought for the winter holidays. Gift
certificates were the second most popular gift purchase this year
according to a 2006 survey. |
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Greeting cards adapt:
The growing popularity of gift cards has led to new cards from various
greetings that are custom-made to present them in style, complete with
special notches. And while money is still a popular gift for weddings
and graduation, many money holder cards now contain gift card notches to
serve dual purposes and accommodate either cash or plastic. The new
cards allow people to add that all-important personal note and to
present gift cards in a more stylish, “giftable” way.
A people pleaser:
Gift cards prove that you really can please all
of the people, all of the time! Recent statistics reveal that seven in
10 people have either purchased or received a gift card for any number
of occasions, including birthdays, weddings, new babies, graduation or
as a thank you. Gift card holders from various greetings offer well
wishes for all of these celebrations and more. A card for any occasion
has an illustration of a cat peering into a fishbowl at an unsuspecting
goldfish. It reads, “A little something for whatever you’ve had your eye
on!” The gift
of choice: With the summer months often
full of new babies and wedding festivities, gift cards are especially
appreciated by happy couples and moms-to-be, who enjoy selecting their
own goods for these special milestone events. Discount department stores
ranked as the number one source for gift card sales and gift
certificates.
Making plastic personal:
As their popularity has grown, gift cards have overcome their initial
stigma as an impersonal gift. The sender can show that they know the
likes and dislikes of the recipient by selecting a gift card for their
favorite store or hobby. For someone who follows the latest fashions,
one gift card holder shows a stylish woman on her way to a party. It
reads, “You know how to work it so I figured you’d know how to spend
it!” Coupling a gift card with a personal message in one of various
greetings new gift card holders shows the thought and attention that
went into selecting the perfect gift to mark the recipient’s special
celebration.
For more information call: 450-691-1681 |
